Posted by: jillw in: Lane News -
LANE, a Finn Partners Company, received three awards at the PRSA Oregon Annual Spotlight Awards ceremony on Nov. 7.
The agency received a Spotlight Award for Integrated Communications and a Spotlight Award for Marketing Consumer Products for its work with Northwest Cherries. Northwest Cherries, which represents the interests of more than 2,100 sweet cherry growers, engaged LANE in 2017 to shine a spotlight on the health benefits of sweet cherries. LANE implemented an integrated, multi-phased campaign to drive year-round demand for sweet cherries by promoting the fruit’s health benefits. To date, the Northwest Cherries campaign has generated more than 1 billion media impressions around the positive health attributes of cherries.
LANE also received a Merit Award for Media Relations for PWCC, the market leader in the trading card auction house industry. PWCC turned to LANE to raise awareness of the potential investment opportunity of trading cards and the tools and resources available from PWCC to aid in making investment decisions. In just six months, the LANE team strategically inserted PWCC in alternative investment discussions in top-tier media such as Forbes, The New York Times, WorthPoint, The Wall Street Journal and equities.com, driving awareness and building website referrals by 268 percent.
The Spotlight Awards are designed to highlight teams and individuals who’ve made breakthroughs in the industry, and continue to challenge the realm of public relations and communications.More