LANE’s Work with the International Olive Council and the Marine Stewardship Council Recognized at the PRSA Oregon Spotlight Awards
Posted by: jillw in: Lane News -
LANE, a Finn Partners Company, received two Spotlight Awards at the PRSA Oregon Spotlight Awards ceremony on Nov. 6.
The agency received a Spotlight Award in the Marketing Business-to-Business category for its work with the International Olive Council, an intergovernmental organization whose members produce 98% of the world’s olive oil. LANE’s “Olive Oil Promise” campaign re-established vital relationships between the IOC and key industry constituencies responsible for bringing olive oil to U.S. consumers (associations, retail buyers, bottlers of private label and mass-market brands, foodservice suppliers, domestic producers supplementing inventories with IOC supply). It boosted the profile of olive oil in America and olive oil consumption in the U.S. increased 7.34% in 2018 and 2.85% in 2019.
LANE also received a Spotlight Award for its Public Service campaign for the Marine Stewardship Council, a global nonprofit organization established to protect the last major food resource that is truly wild: seafood. LANE collaborated with the Marine Stewardship Council to develop and execute a multichannel promotion that tapped into conversations around heart health during the month of February (Heart Month) and beyond. The team educated consumers about how MSC-certified products could keep them and their loved ones healthy while protecting our oceans. The campaign engaged consumers at multiple touch points to demonstrate how these heart- and ocean-healthy products – from pouched seafood to fish oil supplements to pet food – fit into their lifestyles.
The Spotlight Awards are designed to highlight teams and individuals who’ve made breakthroughs in the industry, and continue to challenge the realm of public relations and communications.More