Posted by: jillw in: Lane News - B2B & Financial Services -

Agency augments staffing to support growth in digital marketing, financial services and consumer client work

LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has promoted four key staff members. Shannon Riggs has been promoted to managing director, Jeff Segvich and Ming Lee Lacey have both been promoted to account director, and Stephanie Selk has been promoted to senior account executive. The agency also recently hired Claire Castellanos as account executive.


Sterling Bank Selects LANE PR as Agency of Record

Posted by: Admin in: Lane News - B2B & Financial Services -

Expanding Sterling’s awareness through public relations, digital media and investor relations

PORTLAND, ORE./NEW YORK — Nov. 30 , 2012 — LANE PR, a national public relations agency specializing in integrated public relations, digital media and investor relations, has been named agency of record (AOR) for Sterling Bank, one of America’s strongest regional community banks with a presence throughout the Pacific Northwest and California. LANE PR will commence work on Dec. 1.

“Sterling successfully launched its new brand in 2012, one of our most successful years ever. We are now looking forward to expanding our story about the many benefits we offer our employees, customers and communities,” said Marty Dickinson, executive vice president of marketing and communications at Sterling Bank.

Making a strong recovery since the economic recession, Sterling Bank is approaching its 30th anniversary and is continuing its western expansion. As Sterling Bank’s AOR, LANE PR is charged with augmenting the bank’s existing marketing program by integrating traditional public relations, digital services and creative campaigns.


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