Posted by: jillw in: Lane News - Consumer -

National PRWeek Award Applauds Work with Craft Brew Alliance 2013 PRWeek Award

PORTLAND, Ore. — March 12, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has won a 2013 PRWeek Award for Public Affairs Campaign of the Year. The award recognizes LANE’s work with Redhook Brewery, a Craft Brew Alliance (CBA) brand, to change the legal definition of beer in New Hampshire.

LANE was one of five finalists competing for the award, and contenders included:

• M Booth and American Express OPEN: Small Business Saturday • Aerospace Industries Association: American Aerospace and Defense: The Strength to Lift America | Second to None Public Education Campaign • Fast Horse and Jefferson Action: Reclaim November, Ohio: Citizens United vs. Citizens Unite • Illinois Tollway: Move Illinois: The Illinois Tollway Driving the Future



Posted by: jillw in: Lane News - Consumer -

 National Influencers Surveyed about Changes in Food and Beverage Industry 

NEW YORK — Feb. 1, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has released the results of its fourth annual food and beverage report. According to the LANE Food and Beverage Beat 2013, the two most prominent themes in America’s food and beverage industry this year will be a continued focus on health and heightened interest in, and adoption of, new flavors and preparations from many cultures.

The LANE Food and Beverage Beat 2013 reports the results of interviews with six national food and beverage industry influencers about what they see coming in 2013, where they find inspiration and what new trends are getting them most excited.


Portland Mayor Sam Adams Declares May 16 “Gluten Free Beer Day”

Posted by: jillw in: Consumer -

Portland, Ore. (May 16, 2012) – On Wednesday, May 16 at 9:30 a.m., Mayor Sam Adams declared it to be Gluten-Free Beer Day in Portland, Ore., and every May 16 henceforth. In an official ceremony held at City Hall, Adams delivered the following proclamation to supporters and brewers of gluten-free beer, including Omission Beer, Deschutes Brewery and Harvester Brewing. Following is an abbreviated proclamation:

• Whereas, May marks the annual Celiac Awareness Month, recognized by most celiac organizations and research centers across the country and throughout the world;
• Celiac disease is one of the most common chronic diseases in Western countries;
• According to the National Foundation for Celiac Awareness, more than 3 million Americans have celiac disease and must monitor gluten intake, equating to 1 in 133 Americans;
• More than 95% of Celiacs are undiagnosed or misdiagnosed with other conditions;
• A 100% gluten-free diet is the only existing treatment for celiac disease today as there are no pharmaceutical cures;
• Portland, Ore., home to nearly 50 craft breweries, where the people of Portland know and appreciate great craft beers, is leading the effort to create gluten-free beer for those affected with gluten sensitivities;
• The City of Portland acknowledges and applauds the efforts to declare this day in celebration of local breweries that are doing their part to bring awareness to a disease that affects many, and providing beer products specially crafted to be gluten-free for all to enjoy;
• Now, therefore, I, Sam Adams, Mayor of the City of Portland, Oregon, the “City of Roses,” do hereby proclaim May 16, 2012 to be Gluten-Free Beer Day in Portland, and encourage all residents to observe this day.


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