Posted by: jillw in: Lane News - B2B & Financial Services -
Finn Partners has tapped Ryan Barr to lead its Financial Services practice as it expands its portfolio of clients across its worldwide offices. Barr, a marketing communications professional with more than two decades of experience, will be based in FINN’s New York headquarters.
As Managing Partner, Financial Services practice leader, Barr will direct strategic planning and communications counsel for clients in the banking, private equity, wealth management, insurance and fintech sectors, among others. Along with providing reputation management, crisis and financial communications counsel to existing FINN clients, Barr will devote time to new business development. He will report to Richard Funess, senior managing partner, FINN, and Wendy Lane, managing partner, who has played a key role in developing the financial services business at her own firm which was acquired by FINN in 2016.
“As a seasoned marketing professional, Ryan has counseled many CEOs and global brands in the financial services industry and beyond,” says Funess. “He has developed and executed uniquely designed marketing communications programs for pre-IPO companies as well as global iconic brands in the financial services, consumer products, technology, media and entertainment industries, among others. Hiring Ryan, and working closely with Wendy and our expanded team, strengthens and solidifies Finn’s commitment to serving that sector.”
“I am honored and excited to join FINN with its long-standing reputation for providing exceptional counsel to clients across healthcare, technology, consumer products, travel and financial services sectors,” stated Barr. “As businesses evolve and are challenged by new, unlikely competition, it’s critical that our counsel is not focused solely on PR outputs but rather on business outcomes. We will partner with clients to develop programs utilizing customer, competitor and industry data, that uniquely positions them in the market and aligns with business goals and objectives.”
Posted by: jillw in: Lane News -
LANE, a Finn Partners Company, has promoted seven executives to strengthen the marketing communication agency’s team. LANE promoted Malisa Meresman to partner and Claire Castellanos to vice president. In addition, Vanessa Jovel has been promoted to senior account executive and Ryan Asbury, Brian Eng, Megan Moran and Ben Touger have been promoted to account executive.
“We’re very excited to recognize the contributions of these talented team members,” said Wendy Lane Stevens, managing partner at LANE. “Today’s increasingly dynamic communications landscape calls for individuals who can strategize and execute across multiple communication platforms and industries. These promotions will position LANE and our clients for continued success.”
In recognition of her leadership within the agency, Meresman has been promoted to partner. Meresman, who has been with LANE for nearly three years in its New York office, has been influential in building the agency’s national consumer client portfolio. Her keen understanding of how the wellness and lifestyle sectors intersect combined with an ability to develop creative campaigns that engage target audiences at multiple touchpoints have boosted consumer brands such as Applegate, Lillet and Steaz.
Castellanos, who joined LANE’s Portland office in 2012 and has more than 10 years of experience in the development of strategic marketing communications programs for business-to-business and consumer accounts, has been promoted to vice president. Castellanos’s ability to thrive in a fast-paced environment coupled with a proven track record of elevating brands in complex industries will continue to make her a trusted resource to her client-partners in the consumer-lifestyle, technology and financial services industries.
Posted by: jillw in: Lane News - Consumer -
LANE, a Finn Partners Company, has grown its food and beverage client base with the recent addition of four brands: Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council. These clients join LANE’s roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.
“We’re thrilled about the opportunity to partner with each of these organizations and build greater awareness of their brands, their products and their missions,” said Wendy Lane Stevens, managing partner of LANE. “Whether changing the food we eat or giving back to local communities, each of these organizations is making a positive impact. We see tremendous potential to engage consumers and influencers further with these brands’ stories through creative, integrated and multidisciplinary communications programs.”
“Each of these organizations is seeking a breakout position within its market – an opportunity to get its story heard and to achieve growth in a competitive environment. By leveraging LANE’s deep industry expertise and Finn Partners’ data-driven insights and full-service capabilities, our team is poised to guide these brands and their messages to the forefront,” said Peter Finn, founding partner, Finn Partners.