LANE Hires Two, Promotes Four in West Coast Office

Posted by: jillw in: Lane News -


LANE has hired two individuals and promoted four employees in its Portland, Oregon, office. The agency added Sonal Haladay as a senior account executive and Heather McLendon as a digital strategist. Tracy Anderson and Claire Castellanos have been promoted to account director, Rob Bitter has been promoted to senior account executive, and Rachael Ka’apu has been promoted to account executive.

“Our diverse national client base and today’s communications landscape require us to recruit and develop individuals who can strategize and execute across a variety of platforms,” said Wendy Lane Stevens, president and founder of LANE. “Each of these individuals adds to the overall strength of our team in a way that allows us to make significant contributions toward driving results that build revenue for our clients.”


Balanced Body Selects LANE as Agency of Record

Posted by: jillw in: Lane News - Consumer -

Studio Reformer with Tower Group 2sm

LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has been named public relations agency of record for Balanced Body, the leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. LANE has been engaged to introduce the brand to a larger national audience and drive sales as the company launches new products.

“At Balanced Body, we believe in the ability for mindful movement to change lives, and have partnered with LANE to educate consumers on how our products help achieve a mindful lifestyle,” said Ken Endelman, Balanced Body founder and CEO. “LANE’s deep expertise and integrated approach will help us more effectively connect with our target audiences across a variety of communications channels.”



LANE and Regions Bank Host Panel at Upcoming ABA Conference

Posted by: jillw in: Lane News - B2B & Financial Services -


LANE, an independent, national agency specializing in public relations, digital marketing and investor relations, will host a panel with Regions Bank at the ABA Marketing and Retail Conference in Orlando, Fla. on Sept. 7. Wendy Lane Stevens, president of LANE, will moderate the panel that includes Michele Elrod, head of Regions Bank corporate marketing. The presentation is focused on three central topics: determining bank relevancy with customers today, missed opportunities with today’s customers, and reaching and engaging different customer types.

“The experience and knowledge we have gained over the years has allowed us to provide insight about what banks need to do in order to build stronger customer relationships and remain relevant as the industry and their customers’ needs change,” said Lane Stevens. “The banking industry is constantly evolving; it is important to recognize changes and plan accordingly so opportunities to increase customer engagement and market share aren’t missed.”



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