LANE Grows Food & Beverage Portfolio With Three New Brands

Posted by: jillw in: Lane News - Consumer -

An overhead shot of people eating a family style meal.

LANE, a national, independent public relations firm, has grown its food and beverage client base with the recent addition of three brands: Portland Roasting Coffee, Regal Springs and Steaz.

“We’re thrilled at the opportunity to partner with each of these companies to build awareness of their brands and product offerings in the marketplace,” said Wendy Lane Stevens, president of LANE. “LANE sees tremendous potential to engage consumers, drive sales and grow market share for each of these companies. Each has a unique and powerful story, and leveraging such brand lore will be integral to connecting with audiences and amplifying the messages through traditional and social media outreach.”

Portland Roasting Coffee is a specialty coffee roaster that offers a range of beverage products, including blend, espresso, decaf, certified organic and single-origin options. Founded in 1996 and based in Portland, Oregon, Portland Roasting prides itself on selecting beans from the world’s best coffee-producing regions and then creating products that capture the unique spirit of the Pacific Northwest. The company is carbon neutral and is committed to reducing refuse and recycling, incorporating recycled and compostable materials whenever possible, and making a positive impact on the communities that contribute to its success.

Regal Springs Tilapia is the leading sustainable, international producer and supplier of tilapia and is based in Miramar, Florida. Regal Springs supplies grocers, restaurants and consumers across the globe with 100 percent all natural tilapia, which are raised in pristine deep water lakes in Mexico, Honduras and Indonesia. It has received recognition from several of the top health and safety certifiers for adhering to the highest international standards.

Steaz is a brand of natural, organic and fair trade green tea-based beverages in two healthy product lines – iced green teas and energy drinks. Since 2002, Steaz has provided consumers with high quality beverages while maintaining a strong socially responsible relationship with their ingredient partners around the world. The company’s pride is anchored in its organic and fair trade certifications supporting sustainable farming around the world.

About LANE
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Oregon and a presence in Seattle, Washington, LANE provides integrated public relations, social media, digital communication and investor relations services for clients in a host of industries, including financial services, consumer, travel and hospitality, food and beverage, and technology. Founded in 1990, the 30-person agency has won several awards, including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter, Instagram and LinkedIn.

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