LANE, an independent, national agency specializing in public relations, digital marketing and investor relations, will host a panel with Regions Bank at the ABA Marketing and Retail Conference in Orlando, Fla. on Sept. 7. Wendy Lane Stevens, president of LANE, will moderate the panel that includes Michele Elrod, head of Regions Bank corporate marketing. The presentation is focused on three central topics: determining bank relevancy with customers today, missed opportunities with today’s customers, and reaching and engaging different customer types.
“The experience and knowledge we have gained over the years has allowed us to provide insight about what banks need to do in order to build stronger customer relationships and remain relevant as the industry and their customers’ needs change,” said Lane Stevens. “The banking industry is constantly evolving; it is important to recognize changes and plan accordingly so opportunities to increase customer engagement and market share aren’t missed.”
“During my more than three decades in bank marketing, I have seen firsthand the dramatic shifts in marketing channels and tools that banks can utilize to engage with and serve their customers,” said Elrod. “The key to reaching our diverse audience of clients and prospects is relevance, and there are a plethora of resources available today that enable banks to be more relevant to customers than ever before. I look forward to sharing insights and discussing this topic with fellow bank marketing leaders at the ABA conference.”
LANE has provided strategic public relations and digital marketing counsel to seven regional banks across the country, as well as advised and executed 12 bank merger and acquisition transactions, in the past 10 years. Led by an experienced team of communication professionals with business and finance backgrounds, LANE has worked with a range of financial services clients, from private equity, to regional banks, to retail brokerage. The agency’s work has demonstrated that public relations is more cost effective than advertising in building deposits, loan portfolios and wealth management clients.
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