PR Tactics & The Strategist: Dollars and sense: Agency pros prepared for rocky economic times (Wendy Lane Stevens) – March 3, 2008

Posted by: jillw in: Lane News -

Despite the current economic downturn, many agency professionals see an opportunity rather than a potentially career-threatening crisis in the months ahead.

A random Tactics survey of agency professionals across the country reveals that a community spirit emerges when discussing the economic pinch. PR pros are exhibiting enough savvy to either cope with the turbulence of a recessive economy or alter its flight path to avoid it altogether.

The strategies differ but two pieces of advice emerge: Diversify, if you haven’t already, and do some aggressive public relations for public relations among the business community.

Click here to read the full article

Want More?


Interested in working together? Get in touch to learn more about our services.