What Marketers Should Know About Reddit’s IAmA

Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -

While Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros.

However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.

With 11 million subscribers and counting, the IAmA subreddit is hands-down one of Reddit’s most popular communities. It’s here that people from all walks of life can hold social interviews, in which they answer any question the community throws at them. While past IAmA posts have included politicians, actors, scientists, cruise line chefs and internet sensations, the subreddit is also known for hosting individuals with niche expertise or unique occupations.

If utilized correctly, the IAmA subreddit can be an invaluable source for marketers who want to promote the reputation of their brand’s CEO or key spokesperson. Not only does the IAmA subreddit provide an opportunity for them to be seen and be heard, it also provides a direct, real-time line of communication between themselves and users across the globe.
Reddit Website_2

So how do you know if this is a good opportunity for your brand? Consider these questions:

  • Does your CEO/spokesperson have a different point of view from others in your industry?
  • Do they have niche expertise that all types of people would be curious to know more about?
  • Are they distinguished or well-known across their industry(s)?
  • Are they ready to answer any and all question thrown at them? And we mean ANY question.
  • Are they okay if the conversation doesn’t focus on their brand/product?

If you decided IAmA is for you, follow these steps to get started: https://www.reddit.com/r/IAmA/wiki/index.

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