Your Customers are on Facebook

Posted by: Katie Schoen in: Digital/Social -

Facebook has 200 million active users, with more than four million joining fan pages each day. And they aren’t just college students. Two-thirds of Facebook users are outside of college. In fact, the site’s fastest growing demographic are those 35 years and older.

As one of the fastest growing social media sites, Facebook can be a great tool for developing a digital relationship with your potential or existing customers. When Abrams Research recently asked more than 200 social media leaders which site they would pay for if they had to, 32.2 percent responded “Facebook.” But Facebook isn’t for everyone.

Some questions to ask yourself before you dive in:
o Does your business have a strong consumer following?
o Are you open to ideas and discussions generated by your fans, whether they are positive or negative?
o Do you have a regular flow of information to share with your followers?

Several LANE PR clients have taken the plunge and are seeing results:

Dutch Bros. Coffee:
o Nearly 6,000 fans; 23 fan photos
o Consistent interaction with the “Dutch Mafia”
o Promotes Dutch Bros. events, like grand openings, “Dutch Love Day” and nonprofit benefits

Oregon Strawberry Commission:
o More than 800 fans
o Creates awareness for quality of Oregon strawberries versus those from other regions
o Shares news and events regarding Oregon strawberries

Wines from Spain:
o Nearly 300 fans
o Acts as virtual news room with postings of recent Spanish wine articles
o Promotes Wines from Spain sponsored events, like the Great Match

Heathman Hotel:
o Nearly 200 fans
o Expert on what’s happening in Portland, Ore.
o Promotes unique components of the hotel, as well as hotel sponsored events

Not a member yet? Give it a shot! It’s quick and easy – and I’m sure you’ll find yourself addicted in no time, searching for friends, colleagues and (most importantly) brands. If you’ve yet to be sold, let me know and I’ll walk you through it (katie@www.lanepr.com).

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