The Grand America Hotel

Business Strategy

The Grand America Hotel is a 775-room five-star luxury hotel in downtown Salt Lake City with 75,000 square feet of meeting space. LANE was tasked with positioning the hotel as a go-to corporate and leisure destination among audiences in key markets.


LANE secured 60 media placements in one year for the hotel, including Huffington Post, Successful Meetings and U.S. News & World Report, as well as numerous media visits. The hotel was also recognized by TripAdvisor (“Top 25 Luxury Hotels – USA”), U.S. News & World Report Travel (“Best Hotels in the USA”) and Forbes Travel Guide (“The Forbes Travel Guide Star Award Winners”).

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