Business Strategy

As the NY Jets and the NY Giants unveiled the $1.7 billion state-of-the-art New Meadowlands Stadium, LANE positioned Roundarch as the “wizard” behind Oz. Roundarch was responsible for one of the smallest yet potentially most impactful elements: a “command center” for Jets chairman and CEO Woody Johnson to gather real-time stadium and game data to monitor fan experience and make instantaneous operational decisions.

LANE targeted digital and sports business media, showcasing how digital advances are impacting professional sports, delivering operational advantages, improving business efficiency and driving sales. LANE provided an online preview of the application’s functionality. Top-tier media were invited to attend the Jets season opener in a suite mirroring the owner’s suite, complete with flat screens and simulated game-day data populating the touch-screen command center.


LANE pulled Roundarch’s behind-the-scenes innovation to the forefront with coverage in the Wall St. Journal, Fast Company, Tech News Daily, SD Timesand The Star Ledger. Plus, Forbes, FoxBusiness, Inc. Magazine, Mobile Marketer, NY Sports Journalism, PC Magazine, Sports Business Journal and Sports Illustrated attended the season opener. Most importantly, Roundarch gained numerous inquiries and sales leads..

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