Sokol Blosser Winery, a pioneer in the Willamette Valley, called upon LANE to help its brands stand out in an increasingly competitive industry and effectively communicate the stories behind its world-class wines. Leveraging deep knowledge of the food and beverage industry, LANE developed a robust media relations campaign centered on an integrated combination of media tours, targeted pitching and influencer outreach, among other tactics.
LANE’s strategic efforts garnered more than 170 media placements for Sokol Blosser Winery in targeted outlets, including Forbes, New York Times, Food & Wine, Travel + Leisure, Wine Enthusiast, HGTV, The Washington Post and Yahoo! Travel. Coverage translated into more than 300 million impressions last year alone, raising the profile of the winery and its lauded wines.
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