Business Strategy

LANE was tasked with positioning ZAGG as the preferred choice for mobile device accessories among consumers. LANE’s strategy was to create a constant drumbeat of visibility among media that would reach on-the-go workers, travel/adventure junkies and tween/teen/college-aged consumers. To reach them, the team broadened its media outreach beyond traditional tech outlets to nontraditional tech: women’s lifestyle, parenting, outdoor and men’s lifestyle media.


As a result, the brand’s products were introduced to a wider audience and stronger brand recognition was built. ZAGG became the #1 brand of screen protection for both mobile phones and tablets. The team secured 93 national consumer media hits, including Real Simple, Forbes, New York Times, Time, ABC News, Philadelphia Daily News, Mashable, Daddy Forever, Mom With A Dot Com and more.

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